May 29, 2018 - June 1, 2018

The new Firenza patterns from Thailand and Vietnam shine in Cologne

Leading international Contract Tyre Supplier – Firenza benefited from a busy and productive first Tire Cologne show where they were showcasing five of their most popular ranges from PCR through to Truck tyres.

Tyre Trade News chatted to Larry Lee – Vice President International Distribution who pointed out that throughout the show there was a very positive response from visitors to the new ranges now manufactured in Thailand and Vietnam which was encouraging for the future.

Larry says “One of our main objectives at the show was to promote these new tyres in view of the recent anti-dumping tariffs due to be imposed in due course in Europe. It was the first time the tyres had been seen in Europe therefore it was an excellent opportunity for the Firenza brand for further enhance its sales appeal across all European countries.”

Also making their debut in the European market was the recently launched Firenza ST06 and ST01A high performance patterns which are exclusively produced in Thailand at a leading global tyre production facility. Additional products on display included the new Firenza ST22 entry level PCR tyre alongside selected patterns from the Firenza TBR range which are both manufactured in Thailand.

At the same time a stunning display of Stamford Sport Wheels (SSW) new Diesel 4×4 Sports wheels range and new high performance wheel collection created a lot of enthusiastic interest.

Larry concludes, “Overall we are very pleased and encouraged by the first Tire Cologne Show which is different to the former event in Essen but at the same time has taken tyre exhibitions in Europe to a new professional level.”